I was brought on to the team as a Senior User Experience Designer, on a short term contract with the CarRentals.com team at Expedia. Shortly upon arrival, I was assigned my first mission!
Do a comparission analysis of the US and European sites versus competitor sites and identify areas that needed UX/UI improvements.
From the list of UX/UI improvement suggestions, organize the list to separate out the tasks by lowest level of effort with the highest impact, to projects with the highest level of effort.
The list was then used to create an actionable plan so tasks could be completed over multiple sprints.
These were the UX/UI improvement suggestions that I came up with after performing the comparisson analysis and site audit.
Working as part of the CarRentals.com team was very different from all my previous roles as the majority of designs that we worked on were small incremental changes to the site which were queued to be tested for months before a determination would be made on whether to implement the design.
Take the list of UI/UX suggestions and design solutions for each one, working with the product owner, design team and A/B testing team to determine which designs should be tested against each other.
Produce multiple good solutions for each UI/UX challenge and narrow down the options to the best testable candidates.
Here are some options that I had created for the UX/UI suggestion of making the payment options more clear by bringing the filters to the top on the search results page.
As I was working through this design, the product owner and I decided it would be good to make the payment option details very clear on the car selection page as well. Here are some of the initial explorations.
One of the biggest challenges that I encountered working on these designs, is that often times
what would be implemented for the US site would also be implemented for the European sites. This meant that
the solution would have to work across all three sites.
This design was exploring how to rework the search header so that is more clear and intuitive.
As is true of most of the roles I've had, I worked on other creative projects during my time on the CarRentals.com team, to support different teams and their design needs.
To celebrate April Fool's Day, we made the arrrRentals.com site, where I got to give CarRentals.com a pirate-themed make-over with custom illustrated parody logos & icons!
I also had the opportunity to look over the customer facing emails and suggest ways to improve the design and messaging.
This was a fun challenge to design a display in powerpoint (to be printed) for an internal Expedia job fair. This display was specifically for the CarRentals.com finance team.
Pirate-themed takeover for April Fool's Day. I made textures, custom illustrations of icons and parodies of popular rental car company logos.
Some ads, and a close up of one of the parody logos.
I redesigned the newsletter email with the goal of making the hierarchy of information more clear and to draw focus to the rental cars.
Designed in powerpoint, and printed for the finance team to use in their booth at the internal Expedia Job fair.