Funko

When I wasn't working on UI/UX projects, I helped support the Funko Marketing Team by creating various promo assets.

  • Types of Requests

    Social Media Ads
    Lifestyle Ads
    Email Ads

  • What was Usually Provided

    Dimensions needed for ads
    General topic of ads

  • Work Done To Deliver on Requests

    Keyart selected and downloaded from licensors' asset sites
    Illustration of assets if none were available
    Product set-up and photography
    Lifestyle model recruitment and photography
    Photo editing and compositing
    Copywriting

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Funko Marketing Assets

A collection of ads that I worked on, featuring some of my favorites.

Promos 01

I set up the photoshoots for these lifestyles, shot the photographs and then edited, composited and touched up the ads. When I selected the models, I tried for a "casual cosplay" concept where I chose people who resembled characters in the franchises featured in the promos.




Promos 02

For most of these Facebook ads I searched the licensors' asset database for individual pieces of art that could be leveraged and composited the final ads together. Images of the Pop! Figures were usually 3D renders provided by the Funko art team.




Promos 03

For most of these Instagram ads I searched the licensors' asset database for individual pieces of art that could be leveraged and composited the final ads together. Images of the Pop! Figures were usually 3D renders provided by the Funko art team. When keyart was not available I leveraged the 3D trailers for some of the theme reveals and used screenshots in the background of the ads (such as for the First Appearance Avengers ads)




Promos 04

For most of these Gmail ads I searched the licensors' asset database for individual pieces of art that could be leveraged and composited the final ads together. Images of the Pop! Figures were usually 3D renders provided by the Funko art team. I also wrote a lot of the copy for these ads, featuring such hits as "With Great Power Comes Great Content" (Spider-man email) and "Don't miss out on this cool collectible" (Mr. Freeze email)




Promos 05

Product photography where I set up and placed the products and then took the photographs and edited the images for ads.




Promos 06

The Marketing Team wanted to do a "Ready for Summer Sale" campaign but we didn't have any visual assets that could be leveraged. I took product photos and drew a vector illustration of Freddy Funko dressed in summer attire to use for the campaign landing page and ads.

Later on, Summer Freddy was turned into a real toy! The Marketing Team gifted the prototype to me so that I could remember this project! :)


Nintendo

Part of my day to day responsibilties was to help create marketing assets to support Nintendo.com, Play Nintendo and a variety of Nintendo properties.

  • Types of Requests

    Content support for Play Nintendo
    Promo Banners for Nintendo.com
    Campaign Pages for Nintendo.com
    Product Images
    Game Specific Microsite Content Support
    Templates & Optimization Guides

  • What was Usually Provided

    Keyart Assets (Character Art, Backgrounds)
    Copy

  • Work Done To Deliver on Requests

    Keyart clean up or editing & compositing (to create seamless backgrounds or fill in gaps)
    Illustration of assets to match Keyart style when needed
    Screenshot capturing when needed
    Document writing and creation for guides when needed

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Nintendo Marketing Assets

A collection of marketing assets that I created for the Marketing Team while at Nintendo.

Promos 02

Emails designed specifically for girls, and for boys, promoting the Animal Crossing New Leaf game.




Promos 03

Games page promo banners where I normally had a screenshot or keyart to work with for each game and composited things together for assets featuring multiple games, or worked to blend assets towards a solid background to create the illusion of seamless images.




Promos 04

Each promo banner on the site had a template and set of guidelines to go with. I was asked to create this document on Confluence for easy access.




Promos 05

Since I did a lot of work with optimization while designing flash banners, I was asked to write an article on Confluence about image assets and optimization. The entire article is available here as a pdf copy of the page as it had appeared on the company Confluence site.




Promos 01

Valentine's Day cards that were created so they could be downloaded and printed from the site. In most of these assets I illustrated backgrounds and chose fonts to match the feel of the franchise featured.

PopCap Games

My day to day role included supporting the Community Managers by creating assets they needed for their social channels, as well as completing requests for other members of the Marketing Team.

  • Types of Requests

    Social Media assets
    Email Templates
    Facebook Game Interstitials

  • What was Usually Provided

    Keyart Assets (Character Art, Backgrounds)
    Copy

  • Work Done To Deliver on Requests

    Keyart clean up or editing & compositing (to create seamless backgrounds or fill in gaps)
    Illustration of assets to match Keyart style when needed

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PopCap Marketing Assets

A collection of marketing assets created while I was at PopCap.

Promo 01

Zuma Blitz Facebook game interstitals. I had to create a lot of assets to match the keyart. In most cases only the character art and items were available to use.




Promo 02

Image assets that were posted to social media channels to spark community engagement.




Promo 03

This was one of my favorite projects. I was brainstorming with the Zuma Blitz community manager and we came up with this concept of doing a Zuma Blitz origami frog for people to download and make. I researched origami frog folding and then drew the instructions and the template for people to download. I was careful to only use color on the template where necessary to help people save on ink. Check out the template here.




AT&T

My main role at AT&T was to create animated flash banners while also helping with content for the site or localization assets.

  • Types of Requests

    Animated Flash Banners
    Site Promo Assets
    Localization Assets

  • What was Usually Provided

    Brand Elements (Colors, Logos, Basic Shapes)
    Specific Font Styles
    Copy
    Phone Images

  • Work Done To Deliver on Requests

    Storyboards created for each animated banner
    Stock Photography selected
    Some custom shapes, vector elements illustrated
    Flash animation, sometimes some actionscript needed for more complex concepts

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AT&T Marketing Assets

A collection of my ads from my time at AT&T.



A youtube video I put together of my flash ad animations for easier viewing.




Promo 01

One of many storyboards that were created in the process of making the ads.




Promo 02

Holiday landing page that I designed.




Promo 03

Another landing page that I designed.




Promo 04

One of many sets of banners that were localized. English banners and the Spanish ones.