My role on this project was as lead designer, working closely with the founder to bring the company's branding to life.
Take inspiration from the founder's original concept and redesign the logo.
Deliver a logo that speaks to the mission of the company, and a styleguide to lead the design direction.
Nourish the world with pure and healthy food through an affordable organic delivery service, aiming to enable people of all backgrounds to improve the quality of their lives.
Comps, design explorations and style-guide pages showing the branding for Suji-Fresh.
The founder had an existing concept, but it only existed as a flattened .jpg file.
For the wide range of things she wished to accomplish, I wanted to make sure she had
a versatile logo in vector format to support all of her needs.
Not every single variation is shown here, but an example of each step
of the exploration is represented. I wanted to make sure that I
thoroughly thought out the design and spent time on points of feedback.
In order to make sure the logo will work in a number of different scenarios,
I create black and white versions as part of the deliverables.
My role was as lead designer, working closely with the founder to plan out the website.
Lend my web expertise to help plan out the structure and content of the website.
Set up the company for a successful launch by creating an easy to use customer experience.
Create detailed documents and wireframes to help plan for and track each aspect of the website.
Site map, wireframes and content documents used to plan for the website.
A few example wireframes from the project. Not every wireframe that was created is
An excel document I created, used to track content pieces that needed to be created for
My role was as lead designer, working with the founder to establish the initial design direction.
Establish the initial design direction for the company site, based on the branding.
Set a visual direction by creating the design for the desktop and mobile homepage to match the branding created for the company.
Make use of fresh produce imagery and open, clean design to create a modern site fit for the organic delivery service.
Design elements guide for the company site.