popcap games promos
My day to day role included supporting the Community Managers by creating assets they needed for their social channels, as well as completing requests for other members of the Marketing Team.
Types of requests
• Social Media assets
• Email Templates
• Facebook Game Interstitials
What was Usually Provided
• Keyart Assets (Character Art, Backgrounds)
• Copy
Work Done To Deliver on Requests
• Keyart clean up or editing & compositing (to create seamless backgrounds or fill in gaps)
• Illustration of assets to match Keyart style when needed
PopCap Marketing Assets
A collection of marketing assets created while I was at PopCap.
Zuma Blitz Facebook game interstitials. I had to create assets to match the keyart. In most cases only the character art and items were available.
Image assets that were posted to social media channels to spark community engagement.
Email design for Zuma Blitz. High fidelity design mock-up.
zuma frog origami
This was one of my favorite projects. I was brainstorming with the Zuma Blitz community manager and we came up with this concept of doing a Zuma Blitz origami frog for people to make. I researched origami frog folding and then drew the instructions and the template for people to download. I was careful to only use color on the template where necessary to help people save on ink. Check out the template here.
