experience
halo studios
[ Senior UX Designer ] Nov 2020 to Present
My time at Halo Studios has been great because I have been able to concentrate on designing user experiences while collaborating with multiple different discipline teams.
Responsibilities:
Partnered with research teams to gather data and insights in order to improve on existing features or design new features
Worked with engineers and developers to build intuitive experiences, products and features
Worked with product owners to assure successful delivery of product goals
Worked closely with a variety of external partners to ensure successful design deliverables
Presented designs for stakeholders, user research groups and external partners
Ownership of features from concept to launch
Created detailed wireframes, flow diagrams, prototypes and other UX deliverables
Documented user experience expectations and design solutions
Identified project risks related to UX work
Participated in scrum practices and rituals to ensure UX work was delivered on time
Performed UX Research and created associated documentation
Created UX discipline guidelines and established best practices
Provided guidance and training for other designers within the UX discipline
Was a co-lead for the XBOX Studios UX/UI Summit
level 11
[ Senior UX Designer ] Apr 2019 to Nov 2020
Loved that #1Louder life in my position at Level 11 / Launch Consulting, working closely with technical directors, project managers, front-end developers, back-end engineers, QA teams and a variety of clients with different complex design problems to solve.
In my primary role as a Senior UX Designer:
Created user flows, journey maps and any other visual documents needed to map out and make complex concepts more tangible
Made detailed wireframes that outlined content, functionality and expected experience
Created prototypes ranging from low fidelity to high fidelity depending on what was needed for the project to demonstrate use cases and expected interactions
Created high fidelity designs for visual design phases of projects
Documented the design thinking, decisions rendered, feedback and revisions related to each design phase so that there was a history for the team to reference and be on the same page
Presented designs, design thinking and strategy to internal team and to our clients
Identified the business goals of clients and designed solutions to align to their goals
Researched as needed to understand the problem space and use cases
Went on site visits for observation and user research
Designed user experiences that involve software and hardware
Estimated level of effort and communicated timeline expectations to project managers and internal team
Provided guidance and art direction for designers
Assisted with project management on projects
In my secondary role helping with business development:
Created Marketing and pitch decks (content direction, copywriting, visual design)
Wrote and edited white-papers, case studies and articles
Wrote copy and designed advertisements
Assisted in process creation
Illustrated presentation assets
Expedia group
[ Senior User Experience Designer (Contract) | CarRentals.com ] Nov 2018 to Mar 2019
Thoroughly enjoyed my short term contract at Expedia Group by way of CarRentals.com! Had a great time working with the Expedia Group team and Rylem. Here were some of my day to day responsibilities in this role:
Did an audit of the existing sites (US and Europe) for areas where UX / UI could be improved
Did a comparison analysis of sites versus competitor and similar industry sites
Suggested UX/UI improvements and concepts for responsive solutions
Designed UX/UI solutions and iterations, working with Product Owners to meet business goals
Facilitated team brainstorming and white-boarding sessions to challenge and improve design concepts
funko
[ UI/UX Designer ] Jan 2017 to Sep 2018
Though my official role at Funko was as a UI/UX Designer, there were many other unofficial roles that I fulfilled while part of the team.
In my primary role as a UI/UX Designer:
Created wireframes mapping out the expected user experience based on target audience, projected goals and project scope
Created sitemaps and userflows that helped facilitate project discussions and served as a visual guide for how users will experience sites and apps that we were building
Worked with developers to vet proposed designs to ensure that the features could be built and in some cases scaled for future growth and upgrades
As a team lead:
Managed developers to ensure that the project was built correctly and on time
Served as the liaison between stakeholders and team members to ensure that all approvals were chased down, all feedback was captured and everything was documented properly
Estimated timelines, managed expectations and coordinated efforts between team members and stakeholders, as well as other departments (Example: Coordinated launch dates between departments and alerted stakeholders to changes in dates when rescheduling needed to happen while re-prioritizing tasks for team members to ensure that timelines were met)
As a visual designer:
Was responsible for making sure that the brand was represented well and that all assets have been used correctly according to their usage guidelines (whether third party or first party assets)
Was responsible for making sure the design was engaging as well as functional (mobile friendly, responsive & optimized)
Created (Illustration / Photo Editing / Compositing) assets for use in designs when needed
Other responsibilities as needed:
Product & Lifestyle Photography
Video Editing / Motion Graphics
Copywriting
Ad & Marketing Concepting
Creative Lead working with third party vendors
Development (CSS/HTML)
Content creation, management & curation
nintendo
[ Web Designer ] May 2013 to Dec 2016
Highlights:
Proposed and started a " Design Lunch " to bring together designers from different departments
Created and documented guidelines for optimization as design lead for optimization efforts
Created and documented promo templates for various placements
Created & documented template for teaser websites
Created a technical specification document for the development team to use when building out teaser sites
Created and documented guidelines and materials for assets produced by third party licensing partners
Was a producer for a 3DS lifestyle photoshoot
Created many printable assets for the kids' site, Play Nintendo
In my role as a designer working on internal projects:
Collaborated with developers to create solutions for pages and modules
Designed desktop, responsive or mobile friendly custom pages
Designed promos at various sizes to promote franchises, information and events
Designed emails for promotional events and franchise launches
Created downloadable assets for various projects / franchises
Designed visuals for other non-desktop platforms to promote franchises, information, events
Designed teaser sites for franchises
In my role as a creative lead working with agencies on outsourced projects:
Guided the vision, style and direction for each microsite
Ensured designs followed the style guidelines for brand and franchise tone
Ensured guidelines for asset usage and presentation were met
Collaborated with developers to uphold the technical guidelines and style for each microsite
Participated in kick-offs, conference calls and review cycles with Producers, Copywriters and Agencies
Reviewed comps from agencies to provide detailed feedback. (Included wireframes, sketches, revised comps, etc to facilitate conversation and provide clear direction)
Collaborated with Producers and Approvers to make sure that business needs for designs were addressed and resolved
Amazon
[ Designer (Contract) | Rich Media ] Nov 2012 to May 2013
Highlights:
Helped put together checklist and guidelines for rich media experiences for Japan team
Designed and built a rich media destination page for Amazon Japan
Helped design an interactive rich media experience incorporating customer reviews
Responsibilities:
Visual Design of Display Ads
Designed and animated Rich Media Ads
Designed and animated Expandable Rich Media Experiences
Designed for eCommerce and Add to Cart Ads
Worked with teams in Europe & Japan
Popcap games
[ Senior Designer ( Graphic | Web ) ] Aug 2011 to Sep 2012
Highlights:
Created papercraft downloads for franchise communities
Designed email series for Zuma Blitz
Worked on UI & UX in the early stages of the Lucky Gem Casino Facebook game
Responsibilities:
Designed interstitials, banners and other promotional materials
Created icons and other fan page assets
Worked on various UI elements & UX concepts for games and game pages
Proposed concepts for social channel engagement
Assisted with various HTML / CSS items for projects
Assisted with art direction
AT&T
[ Designer ( Online Advertising ) ] Jul 2010 to Aug 2011
Highlights:
Developed a naming convention for project organization and archiving
Developed an onboarding guide, reducing ramp up time from three weeks to a few days
Created several specification documents
Helped onboard new team members
Responsibilities:
Designed, animated and built out flash banner ads
Designed marquees and email materials
Designed landing pages and other site materials
Proposed new elements for styleguide
Created vector assets, including illustrations
Sesame Communications
[ Design Coordinator | Associate Art Director ] Jul 2009 to Jun 2010
Highlights:
Managed over 60 active projects simultaneously
Responsibilities:
[ Design Coordinator ]
Moved projects through from kick off to launch
Managed scope, expectations and budget (based on project hours)
Juggled multiple tasks, shifted gears and priorities on the fly
Estimated hours while managing project timeline and milestones
Predicted project issues and proposed solutions
Wrote detailed specs and work flow documents
[ Associate Art Director ]
Guided art direction and vision for websites customized to each practice
Worked as the liaison between client and creative teams
Communicated frequently with design and dev team, both technically and creatively
Worked to find a balance between creative process and project hours
Researched and pitched concepts to client
Peel Interactive
[ Designer ( UX | UI | Graphic & Web ) ] Aug 2007 to Jun 2009
Highlights:
Held multiple roles to support the team
Gained reputation for being quick and accurate with production
Lead Designer on Tree Top project
Responsibilities:
Worked on various projects, created layouts and visual assets
Worked on UX/UI concepts for various interactive pieces
Put together decks and participated in client pitches
Created user flow documents, sitemaps and redlines
Led production phase of projects
Worked with developers to assure all assets were accounted for
Tracked tasks to assure we met timelines and milestones
Created and produced various assets, from icons to animations
Organized, audited and cataloged project assets and materials
Created asset documents and styleguides
Worked with clients to schedule deliverables
Produced detailed project documentation
Tuesday Creative
[ Designer ( Rich Media | Web & Graphic ) ] Jun 2006 to May 2007
Highlights:
Organized design team's magazines, books, etc
Tracked check-in and check-out of equipment, etc
Team Archivist
Responsibilities:
Designed a range of Universal On Demand microsites
Mocked up designs for various Disney and NBC projects
Provided production assistance where needed for development team
Archived and organized creative files on team server
Researched and created content for company blog
Society for the Promotion of Japanese Animation
[ E-Publications Manager ] Sep 2004 to May 2006
Highlights:
Started as a staff member, was promoted twice
Pitched the concept of streaming video content to promote the convention
Worked with marketing team on promoting the event (Anime Expo)
Created surveys and polled the user based to determine usability of site
Responsibilities:
[ E - Publications Manager ]
Recruited new staff members
Pitched new features to stakeholders and committee
Worked closely with marketing team
Managed and set timelines, milestones and followed through
[ Assistant E - Publications Manager ]
Created team process for site development
Managed and tracked asset delivery from various departments
Documented and presented status reports to E - Publications Manager
Assigned tasks, integrated content into the website
[ E - Publications Staff Member ]
Designed the 2005 Anime Expo website
Prepared and integrated parts of content
Capisce Design
[ Designer ( Web | Graphic | Print ) ] Nov 2005 to Mar 2006
Highlights:
Created 2005 Company Christmas Card sent out to clients
Learned how to integrate Miva Merchant into websites
Responsibilities:
Produced flash animations and simple web pages
Designed pitch decks
Prepared files for printing
Worked on designs for t-shirts, folders, stickers and CDs
Assisted in creating concepts for retail websites
Education
The Art Institute of California, Los Angeles
Bachelor of Science, Interactive Media Design 2006
Contact
[ Email ] BradleyGreyUX@gmail.com
[ LinkedIn ] linkedin.com/in/bradleygreyux/