hi, i’m bradley

I am hyper-focused on designing user-driven experiences and continuously refining my design process. Every project I take on shapes my approach, expands my expertise and enhances my ever-evolving tool-kit.

Here’s an overview of my design process:

Research & requirements

The first step in my process is gaining a clear understanding of the design challenge, the target audience, user expectations, and the project’s desired outcome.

Plan & Prioritize

In any project, unexpected shifts are inevitable. I’ve learned to stay flexible, quickly re-prioritize, and collaborate across disciplines to create actionable plans while staying mindful of timelines and available resources.

Design, Test & Iterate

Create designs that balance the most viable product and most inspirational product. Test the concepts, produce prototypes as needed, gather user feedback and iterate quickly.

Tools & EXPERIENCE

[ TOOLS I USE ] Photoshop, Illustrator, InDesign, figma, atom, Miro, Zeplin, After Effects, Powerpoint, Excel, Word, Slack, Trello, Teams, Zoom, JIRA, Confluence, Basecamp, Shopify, Squarespace, MAC & PC User, Android & iOS User

[ EXPERIENCE I HAVE ] Agile & Scrum Environments, Site & Assets Optimization, Google Design Sprints, User Research & Testing, A/B Testing, Persona Creation, Competitive Analysis, Documentation, Writing of Specification Documents

[ I HAVE DESIGNED FOR ] Unreal Engine, Unity, Touch Screens, Kiosks, Desktop, Mobile, Cross-platform, CSS & HTML, Javascript, Email Templates, Marketing & Pitch Decks, Hospitality, Travel, Entertainment, Gaming, Wireless, Health, Data, e-Commerce, Business to Business and more