Suji-Fresh Branding
My role on this project was as lead designer, working closely with the founder to bring the company's branding to life.
The Ask
Take inspiration from the founder's original concept and redesign the logo.
The Goal
Deliver a logo that speaks to the mission of the company, and a styleguide to lead the design direction.
The Company's Mission
Nourish the world with pure and healthy food through an affordable organic delivery service, aiming to enable people of all backgrounds to improve the quality of their lives.
Branding Exploration and Development
Comps, design explorations and style-guide pages showing the branding for Suji-Fresh.
The founder had an existing concept, but it only existed as a flattened .jpg file. For the wide range of things she wished to accomplish, I wanted to make sure she had a versatile logo in vector format to support all of her needs.
Not every single variation is shown here, but an example of each step of the exploration is represented. I wanted to make sure that I thoroughly thought out the design and spent time on points of feedback.
In order to make sure the logo will work in a number of different scenarios, I create black and white versions as part of the deliverables.
Website Design
My role was as lead designer, working with the founder to establish the design direction and plan out the site.
The Ask
Establish the design direction for the company site, based on the branding. Lend my web expertise to help plan out the structure and content of the website.
THE GOAL
Set up the company for a successful launch by creating an easy to use customer experience. Create the visual direction by establishing the design for the desktop and mobile homepage to match the branding.
THE PLAN
Make use of fresh produce imagery and open, clean design to create a modern site fit for the organic delivery service.
Planning Documents
Here are some examples of the planning documents created for the Suji-fresh website.
